Paco Metal
More Than a Welding Shop
The Story Behind PacoMetal
PacoMetal is a metal fabrication shop based in Montreal. Far beyond simple welding, the company manages projects from start to finish, from 3D design and planning to fabrication and final delivery.
Context and Positioning Challenges
In 2025, PacoMetal reached out to us with a very clear problem: despite their expertise and ability to handle large-scale projects, they were mainly attracting low-value inquiries. The company was consistently receiving calls for small residential jobs, which did not align with their structure or growth objectives.
Their customer acquisition cost was high, and previous Google Ads campaigns had not delivered meaningful results. At the same time, their website was not generating any organic leads and was not optimized for SEO. More importantly, it was sending the wrong message. Instead of reflecting a company capable of managing complex projects, the site positioned PacoMetal as a simple execution shop, attracting exactly the type of clients they were not looking for.
Company repositioning
The first step was to completely redefine PacoMetal’s positioning. The goal was to move away from the image of a simple welding shop and highlight its true value: a metal fabrication company capable of managing full-scale projects. This shift in messaging naturally filtered incoming inquiries and attracted a clientele better aligned with the company’s capabilities.
Real Impact for the business
22
Rhinoplasties liquide réalisées
Réservations générées directement par le contenu publié sur la rhinoplastie liquide.
+32%
vues du profil
Augmentation de la visibilité du profil.
+17%
Traffic organique
Augmentation de l'engagement général avec la clientèle: j'aime, commentaires, enregistrements et reshares.
Résultat à venir
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View the business
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Gingee Studio
Stratégies qui apportent des résultats.
C'est tout.
Contact
514-562-3913