Content that tells converts better than content that shows.
Alexandra's Story.
Alexandra Lamoureux is an injector nurse specialized in aesthetic medicine. She stands out for her mastery of liquid rhinoplasty, a precision technique that few Quebec professionals are equipped to offer.
Context and Visibility Challenges.
Alexandra had a social media following, but had stopped posting. Her online presence generated no new clients. Complicating matters: she'd relocated her practice, forcing her to rebuild her audience, reposition her visibility, and establish trust with a new client base.
Content Creation.
From the first month of collaboration, the objective was clear: highlight liquid rhinoplasty with a content approach that went beyond visual results alone.
Rather than hiring an influencer for two or three photos, we partnered with a UGC creator to document her complete experience. The goal was to build storytelling around her nose injection and emotionally anchor potential clients in her transformation.
The visit was broken into distinct segments, each targeting a different step of the client journey: a video on the initial consultation, a video answering frequently asked questions, a before/after transformation video, a video of the creator's reaction, and a post-consultation follow-up video.
This approach maximized content from a single client, built a coherent narrative, and reached clients emotionally rather than on aesthetics alone.
Real Results for Alexandra.
22
Liquid Rhinoplasties Performed.
Bookings generated directly by content published on liquid rhinoplasty.
+32%
Profile Views.
Increase in profile visibility.
+17%
Traffic organique
Increase in overall engagement with clients: likes, comments, saves and reshares.
Results coming.
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View Alexandra's Profile.
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Gingee Studio
Strategies that bring results.
That's all.
Contact
514-562-3913