How a Neighbourhood Fruit Shop Became a Loved Brand
The Story Behind the Fruit Shop
Founded in Châteauguay in 2021, Remplis ton sac operates within a concept that remains uncommon in North America: an independent fruit shop, separate from large grocery chains. In a market dominated by major banners offering highly competitive prices, standing out required a sharp understanding of positioning and digital strategy to build a locally loved brand.
Context and Positioning Challenges
At the time, the brand showed strong potential, but visibility was still limited. Its digital presence lacked structure, and marketing actions were not aligned with a clear growth objective.
Brand and Visibility Strategy
The strategy was built on a deep understanding of the community. A brand strategy informed by a survey of over 250 respondents helped identify key drivers of attachment, pain points, and real customer expectations, allowing for refined positioning and messaging. Local visibility was further strengthened through consistent Google Business Profile management, a structured website at the time, and a content strategy focused on engagement rather than empty reach.
Strong initiatives were also implemented to anchor the brand within its community: the organization of a family-focused event to mark the company’s first anniversary, strategic partnerships with local content creators, and interactive contests designed to reward genuine engagement. The goal was never noise, but to build a lasting and authentic connection with the community.
Real Impact for the Fruit Shop
+150%
d'abonnés
Une communauté doublé en moins d'un an.
180000+
vues organiques
Un partenariat avec un influenceur, sans aucun investissement publicitaire.
+3 articles
cités
Couverture médiatique organique
Visibilité locale
optimisée
Une fiche Google améliorée, générant plus de visites et de nouvelles découvertes clients.
View the cited articles.
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The company
Bombshell Beauty Bar, a rapidly growing beauty salon in Montreal, approached us with a clear vision: to strengthen its brand awareness in the LaSalle community and unify its brand image. Their goal was to stand out locally while projecting a professional and consistent identity.
The mandate
Our mission was to structure the communication, modernize the image, and optimize the salon's presence on Instagram. The goal was to clarify Bombshell's identity and develop an engaging content strategy for the local community.
The solution
We reinforced the brand's DNA with the "The Life of a Bombshell" campaign, modernized their Instagram account with consistent visuals and a clear editorial line, and launched a local ambassador program to generate organic and authentic content.
Result
In a short mandate, we clarified and strengthened Bombshell's brand image, harmonizing its visual identity.
The Life of a Bombshell campaign increased reach on Instagram, reaching a much wider audience.
Furthermore, long-term collaborations have ensured continued visibility and a strong presence in the community.
+435 % de comptes atteints
The Life of a Bombshell campaign resulted in a 435% increase in the number of accounts reached on Instagram.
Image de marque clarifiée
Bombshell's tone of voice is now clear: femme fatale, confident and sexy, true to the brand's name and DNA.
Collaborations durables
A collaboration with an ambassador has turned into a long-term relationship, ensuring a continuous flow of content.
Impact visible
The brand is now asserting itself in a strong and consistent manner, consolidating its presence in the community and its identity on social networks.
Sustainable impact
The collaboration with one of the local ambassadors continues, solidifying a long-term relationship that continues to support the brand. At the same time, Bombshell's image has been strengthened to fully reflect the strong, sexy, and femme fatale character of the name, affirming the salon's power and unique identity within the community.