The company
A culinary luxury brand with a strong and engaged community, the company has been evolving for several years within its market. In 2025, it partnered with Gingee Studio to optimize its direct-to-consumer presence, notably through a more structured and high-performing newsletter strategy.
The mandate
The mandate was to completely overhaul their email marketing approach in order to increase sales, strengthen customer relationships, and reinstate the premium experience associated with their products. Our work focused exclusively on redesigning, writing, and optimizing the performance of their newsletters.
The solution
We rebuilt the newsletter from the ground up, creating a more elegant, immersive, and narrative-driven experience, perfectly aligned with the luxury brand. The goal wasn't to sell through discounts, but through storytelling, scarcity, and value. By simplifying the customer segments and emphasizing more sensory writing, we transformed the newsletter to be more of a starting point in the customer journey, rather than the end point, as was previously the case.
Result
The results speak for themselves: by completely rethinking the design of the newsletters, the segmentation and the tone of the newsletters, we have significantly strengthened subscriber engagement.
Open and click-through rates have skyrocketed, the average value per message has increased, and communication is now more targeted and relevant.
This approach, centered on storytelling and brand experience, has transformed the newsletter into a true strategic tool, capable of sustainably supporting the company's luxury positioning.
+39% increase in openness
A more targeted and more attractive model to consult.
+312% click
A structure designed to encourage customers to visit the website.
+17.28% sales
Growth in the amount generated by shipments.
Optimized segmentation
By limiting the number of mailings, we targeted only genuinely interested customers.
Sustainable impact
We created a premium newsletter template that is adaptable and designed for repeatability. By refocusing communication on storytelling and value, we provided the company with a robust tool that truly reflects its luxury positioning—a template that can evolve over time without losing its impact.