How a Neighbourhood Fruit Shop Became a Loved Brand
The Story Behind PacoMetal
PacoMétal is a welding company operating in the construction industry in Quebec. In 2025, their team approached us to partner with a marketing agency capable of structuring their online presence and deploying a lead acquisition strategy tailored to their specialized services.
Context and Positioning Challenges
The objective was clear: support the launch and visibility of new services, including mobile welding, custom metal staircases, and welding consulting. PacoMétal was open to a strategic approach and practical recommendations, allowing us to deliver solutions aligned with real-world operational needs and performance-driven goals.
This process included strategic Google Ads management, designed to generate qualified leads while maintaining strict control over acquisition costs in a competitive local market.
Lead acquisition strategy
We first focused on strengthening PacoMétal’s brand image to better reflect their expertise and professionalism. Educational web pages were developed to clearly and structurally present each service, all integrated into a lead acquisition strategy designed for construction companies offering high-value specialized services.
These pages were supported by targeted Google Ads campaigns, managed through our Google Ads services and optimized continuously based on local search intent and keyword performance.
A professional image library was also created to ensure visual consistency and reinforce the credibility of the website. Every action was designed to inform, reassure, and highlight the quality of PacoMétal’s services. The entire mandate was delivered efficiently, with a structured and timely launch.
The strategy was built through close collaboration with PacoMétal’s team, ensuring full alignment between marketing actions and on-the-ground operational realities.
Real Impact for the business
77%
reduction in acquisition costs
Campaigns focused on high-intent keywords reduced the cost
per conversion from $151 to $35.
4x
more leads
more qualified leads
Performance results in progress
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Performance results in progress
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View the business
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