How a Neighbourhood Fruit Shop Became a Loved Brand
The Story Behind the Fruit Shop
Founded in Châteauguay in 2021, Remplis ton sac operates within a concept that remains uncommon in North America: an independent fruit shop, separate from large grocery chains. In a market dominated by major banners offering highly competitive prices, standing out required a sharp understanding of positioning and digital strategy to build a locally loved brand.
Context and Positioning Challenges
At the time, the brand showed strong potential, but visibility was still limited. Its digital presence lacked structure, and marketing actions were not aligned with a clear growth objective.
Brand and Visibility Strategy
The strategy was built on a deep understanding of the community. A brand strategy informed by a survey of over 250 respondents helped identify key drivers of attachment, pain points, and real customer expectations, allowing for refined positioning and messaging. Local visibility was further strengthened through consistent Google Business Profile management, a structured website at the time, and a content strategy focused on engagement rather than empty reach.
Strong initiatives were also implemented to anchor the brand within its community: the organization of a family-focused event to mark the company’s first anniversary, strategic partnerships with local content creators, and interactive contests designed to reward genuine engagement. The goal was never noise, but to build a lasting and authentic connection with the community.
Real Impact for the Fruit Shop
+150%
followers
A community doubled in under one year.
180000+
organic views
Achieved through a creator partnership, with no paid advertising.
+3 articles
cited
Organic media coverage.
Local visibility
optimised
An optimized Google profile generating increased visits and new customer discovery.
View the cited articles.
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